5 Adtech VCs Reveal What Theyu00e2 $ re Searching for and also What They Prevent

.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to getting billions in financial backing every year, have brought up virtually $360 thousand thus far this year, putting it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That decline is due to market concentration, enhanced governing pressures, as well as economic uncertainties.ADWEEK spoke with 5 VCs that continue to acquire adtech business, in spite of these obstacles, concerning what they are trying to find as well as what they stay clear of. Maybe unsurprisingly, these real estate investors are targeting options in privacy-focused technologies and also industry-specific areas including linked TV.